Sunday, December 29, 2019

Marketing Customer Relationship Management - 1450 Words

[pic] FACULTY OF COMMERCE MARKETING DEPARTMENT Some Scholars like John Pestrof regard R M as â€Å"old wine in a new bottle† while others regard it as a new approach representing a paradigm shift Discuss (30) Relationship Marketing can be defined as a strategy that is used by business organisation to learn more about customer’s mood and behaviours so as to develop stronger relationship with them. Peter Druker stated that the purpose of the business is to create customers and keep them. To do that a company must do those things that make people or customers want to make business with it. Thus relationship marketing is not a short term tactic but a strategy that should be†¦show more content†¦Usually this principle is still practices by small local organizations who are still meeting their customers face to face The â€Å"new bottle† is the new technology that now permits many companies to perform a lot of activities so as to create customer relations. Modern Relationship marketing bases its foundation mainly on the modern technology that is opening great opportunities in the business environment. Now many organizations use modern technology to gather detailed information about their customers, track customers as well as use various types of telecommunication services to create relations with their customers. marketers have thus find it out that for a successful Relationship marketing it is a managerial aspect to focus on the primary goal that new technology is to be used to better serve ones client. By focusing projects upon this principle of old wine, managers thereby have a frame work in place through which they may guide and evaluate the progress of their technology implementation. Relationship marketing as a new concept Some scholars believe that the role of marketing has changed from being an old wine in a new bottle to a new concept on its own. There are a number of reasons that are said to have brought this change and these are as follows: †¢ Globalisation.Show MoreRelatedAn Evaluation on the Customer Relationship Management (Crm) Service Marketing (Sm) with Special Reference to Emirates Airline†30204 Words   |  121 PagesDISSERTATION â€Å"AN EVALUATION ON THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) amp; SERVICE MARKETING (SM) WITH SPECIAL REFERENCE TO EMIRATES AIRLINE† March 8, 2010 By: YASIR ALI 0811866996244 Dissertation submitted In the partial fulfillment of the requirement For the degree of MASTER OF BUSINESS ADMINISTRATION (FINANCE) UNIVERSITY OF WALES, UK. March 2010 Submitted by: YASIR ALI, UNIVERSITY ID: 0811866996244 Dissertation Declaration Form DECLARATION ThisRead MoreMarketing And Customer Relationship Management Essay6883 Words   |  28 PagesMarketing and Customer Relationship Management UNIT -2950 Task -1 Introduction: They are running their thousands throughout the whole world how the McDonald s restaurant outlets. According to the different countries have different mission types and vision statement. Case study initially gave a brief introduction of the McDonald s and then they discuss their strategic plans according to different countries. Dick and Mac McDonald in early 1940, it is the largest fast food restaurant chain inRead MoreMarketing And Customer Relationship Management Essay8385 Words   |  34 Pages Marketing and Customer Relationship Management 2950-v4 Gurjinderpal Singh ND-14460 Task -1 1.1 Marketing- It is the process in which an organisation communicate with different people to sell their particular product. In other words, giving the information to the customer, pursuing the customer and advertising for the customer or aware the customer about the particular product is called Promotion and it is the part of Marketing. Promotion- Promotions refer to the entire set ofRead MoreCustomer Relationship Management and Customer Loyalty: Successful Marketing Strategies of the Banking Industry in Hong Kong17571 Words   |  70 Pagesï » ¿Customer relationship Management (CRM) and customer loyalty are successful marketing strategies in banking industry in Hong Kong Abstract: The role of customer relationship management is significant to facilitate the customer satisfaction within several industries including banking. Integration of marketing strategy, customer relationship and customer satisfaction processes results into reduced cost and performance improvement. Business allows the optimal use of resources resulting into optimalRead MoreQuestions On Customer Relationship Management1351 Words   |  6 Pages.2 Customer Relationship Management 2.2.1 Introduction Follow previous development of relationship marketing field consistently, CRM leverage relationship marketing by utilizing information technology, aim to discover how organization utilize integrated tactics to access to customer properly and pursue invulnerable relationship eventually in terms of customer loyalty. As the globalized environment shifting rapidly, modern savvy customers increase gradually; moreover, they have more opportunitiesRead MoreCustomer Relationship Management Essay919 Words   |  4 Pages The main goal of Customer relationship management is to create a strong bond between customers and the company. The strong bond can be build by focusing on the two main objectives of CRM. Providing the organization and all of the employees that treat customers with a single and complete view of every customer at every touch point and across all channels and providing the customer a single and complete view of the company and its extended channels (O’Brien, A Marakas, G. 2004). To provide toolsRead MoreCustomer Relationship Management : Definitions Of Customer Relationships966 Words   |  4 Pages2.1.1. Customer relationship management Definitions of customer relationship management Kumar and Reinartz (2012, p.4) defined CRM as a process companies analyse marketing database and leverage communication technologies to find practices and methods to maximise lifetime value of each customer to the firms. In this definition, the authors focus on customer value which is the economic value customers receive after they interact with the organisations. The most important part of a CRM strategy isRead MoreCustomer Relationship Management As A Philosophy1253 Words   |  6 Pages1.1 Background Customer Relationship Management as a Philosophy started in the 70s. Peter Drucker, a well-renowned management consultant, stated that The true business of every company is to make and keep customers. Today, the concept of CRM has grown in a global scale. Companies have evolved to focus products solely based on customer’s demands. Over the years, the CRM model does not limit to just being about customer centric but also to use customer profitability as a catalyst in making decisionsRead MoreSap Crm : A Part Of The Sap1112 Words   |  5 Pagesa part of the SAP business suite which enables organizations to direct on strategies for customer aimed development and to separate themselves and gain competitive advantage in the market by providing exceptionally good experience to the customers. Managing customer relations starts with marketing a product to selling the product and ends with after sales service. SAP CRM includes interaction with customers, distributors, retailers and others to give support with sales, presales and after sales serviceRead MoreCarnival Harvard Case1548 Words   |  7 Pagesplay, and alcohol. - Ships almost always sailed full and satisfaction rates were extremely high. Weaknesses - Past issues, such as one ship hitting a sandbar on the first voyage leave lingering impressions on vacationers. - Customer loyalty is low. It appears customers are only willing to take 1-2 cruise vacations in a few year spans, despite Carnival’s high satisfaction ratings. - 85% of bookings come from travel agencies. While a vital external sales force, these travel agencies are expensive

Saturday, December 21, 2019

`` Promise, By Romeo Santos Featuring Usher - 1283 Words

There are many songs that can have can absolute value to an individual and at the same time be another persons â€Å"habitus† with relative value. The song I have chosen to analyze is â€Å"Promise†, by Romeo Santos featuring Usher. This song portrays such a situation. This specific song is one in which I self-consciously fell in love with no particular reason other then the fact that I love the music and the lyrics. In this essay I will be discussing how â€Å"Promise† can resemble absolute value to me but can be somebody else’s â€Å"habitus†, I will also brush upon DeNora’s concept of â€Å"aesthetic reflexivity† and how â€Å"promise† plays a huge role in it. The song â€Å"Promise† has huge absolute value to me, as well as a sense of ot being valued in and of itself. It is not fundamentally a sign of something else a cultural position, a style, a social status, it is a thing whose enactment makes possible the realization of a non-contingent sense of value. It is not relative to anything else, it just is valuable in and of itself (Johnson, 2002) Relating the Johnson’s idea of absolute value, I admire this song because of it’s music. With light piano music starting off the song right before Romeo’s entry, later introducing three more layers of instruments as Usher joins into the song. This song portrays a tropical theme, it very calming but up beat at the same time. This Latin American song is very romantic and passionate, perfect for partners is get up and dance the traditional salsa. This song comes

Friday, December 13, 2019

Animal Farm and Lord of the Flies Free Essays

The two novels, Animal Farm by George Orwell and Lord of the Flies by William Golding were both written over 50 years ago, meaning there is much to be said about both. All you have to do is type in the name of each of the novels into Google and out pops tonnes of information about each. If someone were to research enough of the two books they would be able to see that they are quite similar in plot and themes. We will write a custom essay sample on Animal Farm and Lord of the Flies or any similar topic only for you Order Now Both books take a look at a newly built society which is slowly destroyed by the characters or people within them. The concept of one having power over the rest is what corrupts the societies and ends in death and adversity for all others within the society. The authors both use their characters in the novels to portray what society might be like in that type of situation and use their actions to demonstrate how it can fall apart if the correct steps are not taken to maintain a functioning society. Therefore, both authors show how power can corrupt a society and create great hardship for the people ruled through its stimulating characters and their fraught actions. The main characters in both of the books are the ones who ultimately cause the societies to crumble. In Animal Farm George Orwell uses pigs to satire the leadership of Joseph Stalin and Leon Trotsky and how they manipulated their people into thinking what they are doing is right (NovelGuide). The pigs led a revolution on the farm owner to take the farm and leave it in the hands of all of the animals, instead of man. They stated that the farm would be run by the animals with no rules other then that to never act like a human (Orwell). Twelve voices were shouting in anger, and they were all alike. No question, now, what had happened to the faces of the pigs. The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which (Orwell 88). At the start of the revolution, there was no clear ‘leader’ of the animals and they did as they pleased, however the much smarter pigs started changing some of the rules that were set forth to make sure none of the animals would behave the way the humans had. The much smarter pigs took advantage of all of the other animals and started changing rules, giving them increasingly more power over the group. In the end, the power hungry pigs ended up becoming exactly what they set out to destroy, humans. The result of this corruption of power ended with a couple animals dying and others working night and day endlessly. In the novel Lord of the Flies author William Golding uses children lost on a deserted island to represent a newly formed society. Two boys choose to take different approaches to surviving on the island and running the rest of the group, so they split up into their own little societies. Jack, one of the leaders chooses a more violent role of surviving; he disagrees with the methods of Ralph (the other leader) and takes command of most of the boys (Golding). Jack began his adventure on the island as a normal boy just like any of the others, however after he was elected into power by all of his friends, it quickly got to his head. â€Å"I agree with Ralph. We’ve got to have rules and obey them. After all, we’re not savages. We’re English, and the English are best at everything. So we’ve got to do the right things† (Golding 42). The power which is corrupting Jack causes him to do many things no person would think of doing while trying to survive (Bookrags). In the end, Jack’s power ended in the deaths of two boys and the utter destruction of an island. All in all, power was what lead the main characters in each of the novels to corrupt a society they had longed to be apart of, leading to deaths of others and the hardship of the rest. Both the pigs and Jack used manipulation and their power to control the others in their respective societies. Within Animal Farm the pigs used their smarts to out wit and manipulate the others into giving them power over the rest. When the revolution first happened, the animals established ‘The Seven Commandments’ which consisted of rules preventing any animal from acting like a human (Golding). Over time the farm animals grew suspicious of the pigs actions and reverted back to ‘The Seven Commandments’, which was no use since the pigs were the only ones that could read, and they changed the rules in their favour. ‘It says, â€Å"No animal shall sleep in a bed with sheets†,’ she announced finally. Curiously enough, Clover had not remembered that the Fourth Commandment mentioned sheets; but as it was there on the wall, it must have done so (Orwell 42). Over time the pigs became more and more like the humans, and with no questions asked as well since none of the animals understood what the pigs were up too. The pigs used the saying â€Å"Four legs good, two legs bad† to justify most of their actions to the less intelligent animals (NeoEnglishSystem). The pigs rise to power and the corruption of the animal farm was aided by the smarts the pigs possessed over the other less clever animals. In Lord of the Flies, main character Jack uses persuasion and other un-ethical tactics to recruit other children into joining his ‘group’. Some of these tactics include threatening and bribing the others in order for him to gain power over the majority of the kids on the island (Bookrags). Jack’s methods of gaining the majority of the boys on the island results in him having complete power of what goes on, on the island. â€Å"Kill the beast! Cut his throat! Spill his blood! † (Golding 168). Jack orders an attack on the so called ‘monster’ that is living on the island with them. Without second guessing him, his tribe attacks the ‘monster’ which turns out to be one of the boys. All in all, the corruption of the others in the society by the leaders using manipulation and other methods to gain power is what leads to the ultimate demolition of the two novels societies. Due to their mad hunt for power and the means they went through to achieve it, the pigs and Jack had a bunch of repercussions for their actions against their respective societies. The pigs used their brains as a way to gain power and control of their group of animals, however by doing this it resulted in the deaths of a couple of the animals as well as the expulsion of one of the other pigs (Orwell). About half the animals on the farm rushed out to the knoll where the windmill stood. There lay Boxer, between the shafts of the cart, his neck stretched out, unable to even raise his head. His eyes were glazed, his sides matted with sweat. A thin stream of blood had trickled out of his mouth (Orwell 74). Even though the pigs are the ones that organized the revolution on the humans, they ended up becoming what they had feared. They over worked the other farm animals and made them think it was all for a better cause (NeoEnglishSystem). Lord of the Flies’ main character Jack also had major repercussions for his actions. Jack did not put him self in the leadership role, he was chosen by Ralph to help him run the group of boys. Things quickly got out of hand for Jack and he soon wanted to lead all of the boys by himself instead of with Ralph. Jack’s actions to get into power are what corrupted the small society of boys and those actions came with the repercussions of death for two of the boys and the near death experience for another. If anyone peered under the bushes and chanced to glimpse human flesh it might be sameric who would pretend not to see and say nothing. He laid his cheek against the chocolate coloured earth, licked his dry lips and closed his eyes. Under the thicket, the earth was vibrating very slightly; or perhaps there was a sound beneath the obvious thunder of the fire and scribbled ululations that was too low to hear (Golding 220). Jack told his tribe that they needed to kill Ralph and the only way to find him was to burn the jungle down. Ralph ran for his life away from the blood thirsty tribe of children and the fire (Cliffnotes). Jack’s actions to gain power have dire repercussions for the two boys who ended up dying and Ralph who was chased and nearly killed if he had not ran into a Naval Officer. All in all, the actions of the main characters who attempted to gain power over the others in the society were what eventually lead to the corruption of both societies. In conclusion, both William Golding and George Orwell do an amazing job of demonstrating how power can corrupt a society by using their characters in their novels. Both of the novels give the reader an insightful look at how society might be if the leaders of our countries grew corrupt with the power that they held over the rest of society. How to cite Animal Farm and Lord of the Flies, Papers